FOUNDER & SENIOR MANAGER 

MICHAEL BRINKMANN

ABOUT ME

Results-driven executive with 20 years of accomplishment in strategic marketing, sales, and new business development within the electronic payment, advertising, and financial services industry. Outstanding track record of delivering revenue and market share growth, process improvements, and profitability gains. Adept at building and managing strategic partnerships. Highly skilled at developing integrated, multi-channel marketing strategies that drive demand, brand awareness, and customer acquisition. Fluent in German and English.

WHAT I HAVE DONE SO FAR

HOW I WORK

Invest in Ideas That Matter

Pursue Passions, Not Paychecks

Prioritize the Customer

Believe in Change

Be Crafty, Lovable, Systematic, and Relentless

Don’t Take Yourself Too Seriously

Listen & Learn Every Day

ALWAYS UP TO DATE

Always up to date.
In fields defined by rapid development and innovation—particularly those driven by artificial intelligence—staying current is essential. That’s why I continuously pursue relevant training and development opportunities to ensure I remain at the forefront of emerging trends and technologies.

Your Title Goes Here

2024

UPDATES

UPDATES is my space to document the fast-moving edge of modern technology, fintech startups, and the personal lessons that come with living at the intersection of innovation and experience.

How to Ride the B2B Payments Innovation Wave

How to Ride the B2B Payments Innovation Wave

B2B payments power trillions of dollars in annual payments flows. Much of those flows are handled via checks and other traditional processes that are riddled with pain points, redundancies and sunk time and costs. All these factors can lead to longer DSO (days sales outstanding), adversely affecting firms’ financial health.That’s why, with the news Monday (July 1) that accounts payable (AP) automation and procurement solutions provider Basware has integrated with Amazon Business to streamline purchasing and procurement for business customers, capturing the white space opportunity B2B digitization represents is top of mind for forward-thinking companies. The digital transformation of the B2B landscape is only accelerating. More businesses are moving away from paper checks and manual processes toward electronic payment methods. In order to compete effectively against this evolving backdrop, firms will need to assess their own AP and accounts receivable (AR) needs, as well as those of their current and would-be partners. Businesses that embrace this change and are able to stay ahead of the wave of digital innovation shaping the B2B landscape — particularly the AP and AR function — will be those best positioned to succeed in the future.

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